Same facts everywhere
Your name, address, phone, hours, services and prices, identical on your site, your Google profile, the directories and the places assistants read from. Assistants trust what agrees with itself.
Pages that answer
Each page opens with the answer to the question it exists for, in a sentence a search result or an AI can quote whole, backed by structured data saying the same thing in a form machines read.
Content worth citing
Specific, factual writing about real jobs, real prices and real questions. Assistants cite sources that say something concrete; they skip the generic stuff.
Mentions that count
Local press, associations, suppliers, partners, the Chamber, review sites. The places an assistant finds you when it goes looking for who to recommend.
Measured by asking
Every month I ask the assistants the questions your customers ask, record what they say about you and your competitors, and show you the change. No vanity scores.
Readable by the robots
Correct HTML and structured data, not tricks injected by a script that AI crawlers never run. A robots policy that lets the search and answer engines in, and a site fast enough that they read all of it.